Brazil-based meat giant JBS has struck a deal to buy Vivera, in a transaction valuing the Dutch plant-based meat business at EUR341m (US$410.4m).

The agreement includes three production plants in the Netherlands and a research and development facility, JBS said in a statement provided to just-food today (19 April), adding the deal has been cleared by its board and is subject to approval from the relevant competition authorities.

JBS continued: “The acquisition of Vivera strengthens and boosts JBS’ global plant-based food platform. Strong growth is expected in this category throughout global markets. The deal will add a brand to JBS’ portfolio that is well-established in consumer preferences, strengthening the company’s focus on value-added products.”