I’m a sucker for both alliteration and turkey, so you can imagine my delight at the phrase “Turkey Tracker.” This handy online tracker, launched by Jennie-O Turkey Store, allows consumers the chance to track their fresh or frozen JENNIE-O® whole turkey back to the farm it originated from. Each fresh and frozen turkey package now includes a tracking code stamped on the package’s hang tag, which can be entered into the Turkey Tracker page on the company’s website. Once the code is entered, a regional farm where the turkey was raised is revealed, along with a story about the farmers.

“We are proud that a majority of our turkeys are raised on farms located in Minnesota and western Wisconsin,” said Heather Carr, Director of Whole Turkey Sales at Jennie-O Turkey Store. “We felt it was important to introduce our local farm partners to our consumers and for them to see the hard work and passion our farmers put in everyday to ensure the highest quality animal care for their turkeys.”

The Jennie-O Turkey Tracker allows consumers the chance to track their fresh or frozen whole turkey back to the farm it originated from

According to a press release, today’s consumers want to know where their food comes from and the story behind it. Through the Turkey Tracker, the JENNIE-O brand is increasing its transparency and providing consumers this information while also showcasing its valued partners.

In addition to the Turkey Tracker, the website includes other tools that consumers will find helpful for planning their Thanksgiving meal: calculators that tell the host how much turkey to buy or when to start thawing, full menus to inspire their Thanksgiving dinner, and suggestions for preparing tasty leftovers. Also, from now through November 25, consumers have the ability to live chat their turkey prep questions on www.jennieo.com or call 1-800-TURKEYS to speak with a representative.